Archive for August 19th, 2010

I know I said in my last post that I would continue with some examples of the molecular structure of signs, I have decided to postpone that demonstration.

I do this because a fellow empiricist sent me Rudolf Carnap’s paper “Empiricism, Semantics, and Ontology” available here, all but accusing me of violating the basic principles of empiricism and leading back to a metaphysical ontology of the Platonic kind.  Nothing could be further from the truth.  In later conversation, my friend assured me that he was not accusing me, however, he did mistake the subject matter of my semantics from within a framework of linguistic (lexical or functional) semantics. It occurred to me that others are doing that as well.

It is difficult to speak about any sort of meaning in any context because much of modern society, including societies of professionals, have been covertly driven to and infected by mediocracy.

Google was the flag bearer of mediocracy onto the Internet when they further distorted the value of quantity over quality and pursued their business plan of monopolizing content irrespective of any judgments over any sort of quality, such as: harmlessness, lawfulness, fit, utility, relevance, truthfulness, trust, etc.  Why did Google announce “they would do no evil”?  (NOTE:  This is not intended as defamatory, rather, it is stated as a matter of fact.) The announcement means that the object called evil was presupposed in the mind of the speaker.  This speaks to the process of semosis and to the fact that all public signs presuppose their objects.

Young people who expect to succeed in the future had better abandon any ideological, nominalist, secular or doctrinal and linguistic presuppositions they have about semantics and learn about semiosis.  That is best done by viewing a video skit that is the very best introduction I have ever come across in my thirty years of practice.  I dare say I could have not done a better job than John Deely in explaining this subject matter: the subject matter of semiotics.  The video is in five parts for easier viewing.  One should listen to all five in order to form complete picture of semiotics and what it is semiosis is all about (at least in the sense that I have come to know it and what I have in mind when I refer to objectivity, meaning, relevance, semantic objects and structures, truth, etc.).

Here is the introduction and part one.

A sign, as ordinarily understood, is simply something that suggests the presence or existence of something else, a perceptible indication of something not immediately apparent. What’s so difficult about that? Why should that require the development of a whole new perspective on reality and experience, as so-called “semiotics”, as the study of the way signs works, claims? This video, a dialogue between a semiotician and a proponent of “realist” philosophy, addresses directly the question of what is the difference semiotics makes for our understanding of what is a sign. (by John Deely)

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